Penneys Autumn/Winter 16 Preview

There I am delighted with life

Hello, I hope all is good. Well this is one event that I am very excited to blog about. On Thursday 16th June I attended the Primark Press Day for Autumn\Winter 16. (Still pinching myself) I was so excited to attend as I have always been a Penneys lover and over the years their collection had grown and developed into a look that can be mistaken for high end.

For this post I have mixed images I took at the press day with images as art of the PR package from Penneys. Let me know what your favourite look is, just comment below.

Press Day

When I first started blogging I would see other bloggers attending their press days and I would say WOW that is where I want to go. It was definitely one of my blogging goals and it has happened. So always push, connect and work hard.

On the press day itself the room was setup with clothing, accessories, kidswear and homeware. Showcasing the pieces that will be hitting stores for Autumn Winter, I literally wanted to take home all of it home, from the clothing right down to the accessories, all of the pieces are beautiful.

"For Autumn Winter 2016, Primark channels a diverse range of trends to cover all fashion tastes and lifestyles. On-the-go, city life is at the forefront of the collections with influences evident from many eras."

Press Day

Press Day & I adore this coat

Press Day

Various themes run through the collection, you will get a sense of these when you see the clothing. You can stick to one or take elements from each to create your perfect look for AW16.

Press Day

Winter Garden:

This collection is very ladylike and chic. It embodies layering, a trend that is always on point for Autumn\ Winter, especially with our unpredictable weather. A layering feature of this trend, can be as simple as wearing a tee under a slinky spaghetti strap dresses. It also features faux fur, this is another trend that comes back year after year. Chunky winter knits, blouses and patterned florals are all part of the winter garden. Accessorise with over sized earrings, mini croc bags and berets. This look is not being polished , it's about being mismatching and mixing the various elements up to create your look.

Press Day

Downtown:

This is 90's nostalgia but with a modern twist so do not panic especially, if you were a 90's child like me. This trend is laid back and for the sneaker loving girl. Key pieces include, the varsity jacket, ribbed knitted tube dress and check coat. Other features include, sports luxe, puffa jackets, slogan jerseys, shell tracksuits and sporty bombers. Accessories to pull it all together include chokers, trainers and backpacks.

Press Day

Studio 54

Bringing you right back in time, this collection is perfect for the festive season. The range features sequins and the mini is back with a bang and will be perfect to pair with over the knee boots.The blouse is a key piece which has either pussy-bow or high necked ruffles in shiny gold or silver fabrics. We cannot have a Studio 54 trend without the faux fur coat and its back of course. Plush velvets are featured in berry tones, pinks and navy. It is very feminine as the collection is soft and floaty. One theme I was definitely loving at the press day.

Press Day

Artisan:

This collection features the bohemian trend. With clashing prints, bold colours, patchwork detailing, embroidery and tapestry all form parts of the detail, especially on denim and knitwear. The pleated midi skirt still features in a metallics, with floor sweeping military coats, finished off with cosy knitted pieces.