IT Cosmetics Discover IT.Love IT.Believe IT.

This post is dedicated to It Cosmetics  a brand I was introduced to in 2018 via a press event and one that I have been loving ever since. So naturally I have to share it with you, if you follow my blog on social media then my love for IT will come as no surprise to you.
                    Although these products were gifted to me all opinions are my own.

"IT Cosmetics developed with plastic surgeons to develop clinically proven, innovative, problem-solving products that harness cutting-edge, anti-ageing technologies and skin-loving ingredients to truly give you the power to be Your Most Beautiful You."

I am going to focus on some of my favourites that I think are "IT " from the brand. I feel when you find a brand that works for you and represents women in a real way then it is important to put it out there.

CC+ Cream Your Skin But Better cost €34

Firstly do not let the term CC Cream put you off. Often this is related to light cover as I have used CC Creams in the past and I have not thought much of them and I stayed away from them. Then I tried this one and I love it. It is not your average CC Cream. The IT Cosmetics  CC+ cream comes in three options  The Original (one I am using), Illumination and Oil- Free Matte with 12 shades in each. My shade is medium tan. 

  
 

• It has SPF 50+ with UVA/ UVB protection
• It is moisturising to the skin
• Feels very light when on 
• It provides great coverage 
• It lasts (small top-up needed on chin and mouth, but that is the case with most foundations I use)
• It is easy to apply   (a little goes a long way) 
• The pump system provides the right  amount for application
• It is pore minimising 
• Brightens the skin
• As a busy Mammy I need any easy a product that I can reach for in the morning and I am delighted to have found IT. A product I reach for almost daily.

 

I have also had the pleasure of meeting and listening to the fabulous It Cosmetics Brand Ambassador, Rose Gallagher. Meeting her brings a realness to the brand. She is an everyday Women with skin concerns and her images speak for themselves. Showing the true results of the CC+ Cream. Is it worth the cost? YES in my opinion it most definitely is.

Superhero Mascara "IT transforms your lashes" cost €22

I have tried other mascaras since I started using this one and I keep coming back to it.

My natural lashes are very fair and light.The longer you have this Mascara the better it gets. For application look down and sweep the brush up from root to tip. 

This Mascara gives:

• Volume
• Length
• It Lasts all day 
• Colour is super black and it conditions the lashes also    
• I love the transformation to my lashes when I apply it

Bye Bye Under Eye Concealer cost €27

I started using this recently and it is a game changer for me. I can tell quiet quickly if I will like a product or not. When I used this upon application I knew I would like it. 

I am at an age now (I know, I know) where concealers are sitting into the fine lines around my eyes.

• This concealer does not crease or crack, meaning it does not sit into the lines
• It has a creamy texture
• It spreads really well, a small bit goes a long way 
• I felt good with it on my skin   

 "Infused with anti-aging technology, vitamins and high-performance pigments, this game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger"

On my face below It Cosmetics CC+ Cream, Bye Bye Under Eye, SuperHero Mascara 

and the Super Skinny Brow Pencil.   

These is only a small selection of the products from It Cosmetics that I am loving. There are more products that I want try from the brand, like the Bye Bye Redness products as Rosacea is a skin concern of mine and Bye Bye Redness promises to airbrush your redness away, a redness correcting powder and face cream

You can purchase IT Cosmetics in Arnotts Dublin or online via Brown Thomas and Boots 

My top tip's...

     

Pay a visit to  Arnotts and explore the products, sample them. 

Trying really is believing when it comes to It Cosmetics. 

I have been coloured matched for both the CC+ Cream and Bye Bye Under Eye Concealer. Get yourself colour matched to ensure you are wearing the right shade.

So there you have it an intro to It Cosmetics 

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Yours in beauty 

Mary 

xxx