This post is dedicated to the fabulous AW 2017 lookbook from Penneys. I attended the press day a few months ago and I was blown away by the collection, every year it gets better and more high end looking The overall message coming with this collection is " Everything goes, so wear what you want when you want. The rules are yours to be played with." This is the way fashion should always be, follow your own individuality and focu on a style that suits your shape and personality. The collection is bright, fresh, individual and bold. If you are a lover of floral prints like I am, then you are in a for a treat. Some are instore now and other pieces are due to arrive soon. Chunky knitwear, lace sheer fabric, sequin, embellishments and faux fur also feature in the collection. Sequin party dress Fresh whites and denim The handbags are embellished with a mixture of textures,there is bag for every outfit and occasion.The foot